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The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...
Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...
R.G. Cooper (1988) [12] it describes the early stages of NPPD as a four-step process in which ideas are generated (I), subjected to a preliminary technical and market assessment (II) and merged to coherent product concepts (III) which are finally judged for their fit with existing product strategies and portfolios (IV). PHASE 2: Product design ...
A design specification (or product design specification) is a document which details exactly what criteria a product or a process should comply with. [1] If the product or its design are being created on behalf of a customer , the specification should reflect the requirements of the customer or client. [ 2 ]
The software product manager determines what products, enhancements and features to build and is accountable for the business success of an entire product portfolio. They develop the product roadmap and are responsible for the value chain of a product throughout its life cycle. Software product management roles can be subdivided depending on ...