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Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. Government agencies and industry associations use standardized segmentation schemes for statistical surveys. Most businesses create their own segmentation scheme to meet their particular needs.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
The Global Industry Classification Standard (GICS) is an industry taxonomy developed in 1999 by MSCI and Standard & Poor's (S&P) for use by the global financial community. The GICS structure consists of 11 sectors, 25 industry groups, 74 industries and 163 sub-industries [1] into which S&P has categorized all major public companies.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements ...
Market line of business 19/130/550/3000/20200 2002 ICB Industry Classification Benchmark: FTSE: market/ company 11/20/45/173 2005–present (2019) ISIC International Standard Industrial Classification of All Economic Activities: United Nations Statistics Division: production/ establishment 4 digits 21/88/238/419 1948–present (Rev. 4, 2008) MGECS
Market Overview Imagine a world without smooth-running engines, where machines grind to a halt and friction reigns supreme. Base oils are the unsung heroes that prevent this, forming the foundation of lubricants essential for the smooth operation of everything from cars and trucks to industrial machinery and even wind turbines.