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2 IKEA Pax wardrobes (39 3/8 x 23 5/8 x 79 1/4 inches) Primer made for glossy surfaces (We used Sherwin-Williams PrepRite ProBlock.) Semigloss paint (We used Sherwin-Williams Pro Industrial DTM ...
An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
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Product designers were familiar with the IKEA effect long before it was given a name. [3] Norton and his colleagues noted that, while not yet named or scientifically established, it had been recognized by marketers for a long time. Norton and his fellow researchers cited the Build-a-Bear product, which allows people to make their own teddy ...