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China accounted for 42.4% of worldwide retail e-commerce in that year, the most of any country. [4]: 110 In 2019, online retail sales were 21% of China's total retail sales. [1]: 4 As of late 2022, approximately 850 million Chinese individuals shop online and sectors related to e-commerce employ 69 million people in the country.
AliExpress (Chinese: 全球速卖通) is an online retail service based in China and owned by the Alibaba Group. [1] Launched in 2010, [2] [3] it is made up of small businesses in China and other locations, such as Singapore, that offer products to international online buyers.
In 2003, eBay acquired Eachnet, China's online auction leader at the time, [7]: 51 for US$180 million. It became a major contender in the Chinese consumer e-commerce market. [8] Responding to eBay's moves Alibaba launched Taobao as a rival consumer-to-consumer platform. [7]: 51 To counter eBay's expansion, Taobao offered free listings to sellers.
eBay office in Toronto, Canada. eBay Inc. (/ ˈ iː b eɪ / EE-bay, often stylized as ebay or Ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide.
When eBay announced its expansion into China in 2003, Ma viewed the American company as a foreign competitor and rejected eBay's buyout of Alibaba's subsidiary Taobao. By applying existing technologies, gaining trust in the Chinese e-commerce market, and expanding through dominating the market at a loss before making a return on additional ...
Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was also introduced in 1995. [14] Alibaba's sites Taobao and Tmall were launched in 2003 and 2008, respectively. Retailers are increasingly selling goods and services prior to availability through "pretail" for testing, building, and managing demand. [citation needed]