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Joe Camel (also called Old Joe) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988.
R. J. Reynolds, founder Share of the R. J. Reynolds Tobacco Company, issued 15 March 1906. The son of a tobacco farmer in Virginia, Richard Joshua "R. J." Reynolds sold his shares of his father's company in Patrick County, Virginia, and ventured to the nearest town with a railroad connection, Winston-Salem, to start his own tobacco company. [3]
RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid-20s target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children. [25]
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In 1996, Heartland president and chief executive officer Joe Bast wrote an essay entitled "Joe Camel is Innocent!," [2] which said that contributions from the tobacco industry to Republican political campaigns were most likely because Republicans "have been leading the fight against the use of 'junk science' by the Food and Drug Administration ...
Joe Camel: Camel cigarettes: 1987–1997 The Campbell's Soup kids: Campbell's Soup: debuted 1904 Mr. No: Capital One: 2000s: played by David Spade: Cap'n Crunch: Cap'n Crunch cereal: 1963–present: created by Jay Ward Productions; originally voiced by Daws Butler: Mabel the waitress: Carling Black Label beer: 1950s: played by Jean Goodspeed ...