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Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills. [4] The company's first product line was released in 2000. [5] The brand has become known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method."
Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally. [2] In 2018, Soare sold a minority stake in the business to portion to a private equity firm. [10] In 2023, Forbes estimated the value of all of Anastasia Beverly Hills at approximately $500 million. [10] [11]
Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account. [1] In 2016 she was named in WWD's "10 Most Wanted List: The 10 Most In-Demand Execs in Digital Fashion and E-Commerce." [5] In 2016 she became the president and Creative Director of Anastasia Beverly Hills. [3]
Anastasia Beverly Hills Fill, Define & Set Brow Bestsellers. Not just a bestseller at QVC but a bestseller everywhere, Anastasia Beverly Hills makes some of the most impressive eye and brow makeup ...
Blurring Serum Liquid Blush in Guava. Griselda star Sofia Vergara wore a full Anastasia Beverly Hills makeup look to this year's awards, which included this buildable blush serum from the brand ...
The Maybourne Beverly Hills. Locations: The Maybourne Beverly Hills, 225 North Canon Drive, Beverly Hills. Price: $150 per person. Dates: December 2-3, 9-10, 16-17, 21-24.