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1975-1976 Mercury Cougar XR-7. ... while remaining in the same price segment. ... Mercury produced a 30th Anniversary Mercury Cougar XR7 as an option package. ...
For 1980, Mercury downsized the Cougar, erasing the previous size overlap between it and the Marquis. Pared down to the XR7 coupe, the Cougar was redesigned alongside the Ford Thunderbird as a long-wheelbase version of the Zephyr. Poorly received by critics and buyers, sales of the model line collapsed (to less than one-third of 1979 levels).
The Cougar XR-7 was marketed from 1974 through 1976 alongside the Ford Elite, styled to resemble the Thunderbird, and marketed at a lower price. [61] The Cougar XR-7 was priced higher than the Elite and included more standard features, but sold about 60,000 units compared to almost 125,000 Elites during the 1975 model year. [61]
The Marquis offered a 5.8 L V8 (the 351 V8 from the Cougar XR7) as an option. [31] For 1981, the engine line underwent a revision, with a 4.2 L V8 becoming the standard engine on the base-trim Marquis outside of California; [32] the now-optional 5.0 L V8 was offered on Brougham-trim Marquis and Grand Marquis four-door sedans. [33]
Alongside the Mercury Cougar XR7, the Thunderbird became more competitive in the best selling reasonably priced intermediate personal luxury car market against the Chrysler Cordoba/300, Dodge Charger/Magnum XE and the General Motors A-body quartet of the Buick Regal, Chevrolet Monte Carlo, Oldsmobile Cutlass Supreme and Pontiac Grand Prix.
For 1981, Mercury expanded the Cougar from the XR7 coupe to its entire mid-size model range. Replacing the Monarch, the 1981 Cougar added two-door and four-door sedans to its model range as Mercury counterparts of the Granada; a Cougar station wagon was introduced (adopted from the Mercury Zephyr) for 1982.
From mid-year 1980 through 1982 the Ford Thunderbird and Mercury Cougar XR-7 used the 200 inline-six as the standard engine. The Ford LTD and Mercury Marquis, introduced in 1983 as the successors to the Granada and Cougar (non-XR7 models), carried over the 200 engine until it was replaced by the 3.8L Essex V6 for 1984.
The Ford LTD II is an automobile produced and marketed by Ford Motor Company between 1977 and 1979 in the United States and Canada. Deriving its name from the full-sized Ford LTD model line, the intermediate LTD II consolidated the Ford Torino and Gran Torino model lines, with the Ford Elite replaced by the Ford Thunderbird.