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Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
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Walkers salt and vinegar McCoy's crinkle-cut crisps. The market in the United Kingdom is led by Walkers, which held 56% of the British crisp market in 2013. [10] Walkers is known for its wide variety of crisps with the most popular flavors being Cheese & Onion, Salt & Vinegar, Prawn Cocktail, Beef and Onion, Roast Chicken, Smoky Bacon, Worcester Sauce, Pickled Onion, Tomato Ketchup, and Salt ...
Quavers were launched in 1968 with the advertising slogan "you get a lovely lot of Quavers in a bag", described as "curly potato puffs". [1] The brand was originally sold in cheese and smoky bacon flavours, but over the years flavours like Spicy Beef, Sweet and Sour, Prawn Cocktail, and Ketchup were also part of the range.
French Fries - Small crisp potatoes straws similar in appearance and taste to french fries - now owned and manufactured by Snack Brands Australia and under the Walkers name; Jackets - Manufactured during the mid-1980s, these were crisps where the potatoes had not been peeled, leaving potato skin around the edges.
The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
In the early days, potato chips were distributed in bulk from barrels or glass display cases, [8] or tins, which left chips at the bottom stale and crumbled. [9] Laura Scudder started having her workers to take home sheets of wax paper and iron them into the form of bags, which were filled with chips at her factory the next day.
Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips.