Search results
Results From The WOW.Com Content Network
Among the many people management strategies that companies employ are a "soft" approach that regards employees as a source of creative energy and participants in workplace decision making, a "hard" version explicitly focused on control [97] and Theory Z that emphasizes philosophy, culture and consensus. [98] None ensure ethical behavior. [99]
Innovative marketing states that a company must continue to improve its products and marketing efforts, recognizing that if it does not, it risks losing business to a competitor that does. [1] The principle of value marketing contends that a company "should put most of its resources into value-building marketing investments." One criticism of ...
The responsibilities include leadership in ethics, delegating, and communicating as well as motivating the company's ethical position to its employees. [14] Some corporations have tried to burnish their ethical image by creating whistle-blower protections, such as anonymity. In the case of Citi, they call this the Ethics Hotline. [15]
In economics, organizational effectiveness is defined in terms of profitability and the minimisation of problems related to high employee turnover and absenteeism. [4] As the market for competent employees is subject to supply and demand pressures, firms must offer incentives that are not too low to discourage applicants from applying, and not too unnecessarily high as to detract from the firm ...
In its 2007 International Good Practice Guidance, "Defining and Developing an Effective Code of Conduct for Organizations", provided the following working definition: "Principles, values, standards, or rules of behaviour that guide the decisions, procedures, and systems of an organization in a way that (a) contributes to the welfare of its key stakeholders, and (b) respects the rights of all ...
Greenwash is an example of a strategy used to make a company appear ethical when its unethical practices continue. Liberation marketing is another strategy whereby a product can masquerade behind an image that appeals to a range of values, including ethical values related to lifestyle and anti-consumerism. [38]
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Ethical codes are adopted by organizations to assist members in understanding the difference between right and wrong and in applying that understanding to their decisions. An ethical code generally implies documents at three levels: codes of business ethics , codes of conduct for employees, and codes of professional practice.