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2. Qualitative marketing research - Wikipedia

   en.wikipedia.org/wiki/Qualitative_marketing_research

   Because it only studies one case, so it is very up-close, in-depth. It contains high levels of internal validity (the extent to which one is able to say that no other variables except the one being studied caused the result), but the external validity is low. Customer behaviour is a good example for qualitative market research.

3. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. [39] Marketing research is objective ...

4. Marketing research process - Wikipedia

   en.wikipedia.org/wiki/Marketing_research_process

   This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details ...

5. Case study - Wikipedia

   en.wikipedia.org/wiki/Case_study

   A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...

6. Twitter, Slack and Eight Other Side Projects That Became ...

   www.aol.com/twitter-slack-eight-other-side...

   Twitter Instagram is hardly the only social giant that started as a side project. Jack Dorsey was a programmer working for the podcasting platform Odeo in 2005 when Apple shook the industry with ...

7. Marketing experimentation - Wikipedia

   en.wikipedia.org/wiki/Marketing_experimentation

   In a marketing experiment, you may adjust a value within the 4 P's of marketing, or marketing mix. These consist of product, price, place, and promotion. For example, you may run an experiment in which you compare two prices for the same product, to see whether one price-point results in higher overall revenues compared to the other.

8. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

9. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.