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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
[3] [6] The marketing plan also shows the actions that will be taken, and the resources to be applied, in order to achieve planned goals. [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7]
Business-education partnerships serve business and industry by providing activities such as in-service training to employees, use of facilities, student directed projects, software development or marketing research. They also serve to strengthen instruction in academic skills and to enrich the educational process through the talents and ideas ...
The purpose of analyzing the macro marketing environment is to understand the environment better and to adapt to the social environment and change through the marketing effort of the enterprise to achieve the goal of the enterprise marketing. Factors affecting organization in Macro environment are known as PESTEL, that is: Political, Economical ...
The Encyclopedia of Associations (EA) is a comprehensive directory of more than 20,000 associations, societies, and other non-profit membership organizations in the United States of America. [ 1 ] Originally titled the Encyclopedia of American Associations , EA was created by Frederick Gale Ruffner, Jr. in 1954 while he was working as a market ...
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