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Noggin started out as a cable TV channel. The channel's schedule was divided into two blocks: one for older children and teenagers, and one for preschoolers. [2] For its first three years, the older-skewing block made up most of Noggin's schedule, and the preschool shows were limited to the morning hours.
The Noggin channel launched on February 2, 1999. [16] When Noggin started, many of its shows were aimed at tweens. One of the channel's goals was to "dispel the conventional wisdom that educational programming is not entertaining enough to attract pre-teens and young adults."
Noggin shows were also occasionally seen on the main Nickelodeon channel. [81] On June 6, 1999, Nickelodeon ran the first episode of Noggin's Phred on Your Head Show . [ 82 ]
The channel replaced Noggin, which was relaunched as a streaming service in 2015 and acts as a separate sister brand. Noggin's programming is distinct from the Nick Jr. channel's; it mainly carried pre-teen-oriented programs at its launch, [3] and its 2015 streaming service features a variety of exclusive series.
Noggin ran 65 select episodes until mid-2003, when they were pulled from the program lineup because Sesame Workshop sold its half of the network to Viacom, which already owned the other half. The shows were cut subtly to fit Noggin's shorter running time and free up time for various interstitial segments produced for the network.
Noggin is a casualty of Paramount Global’s companywide layoffs this week, which resulted in about 800 staffers being let go. The entire team that ran Noggin was laid off, as first reported by ...
At Club Noggin, visitors could get Oobi puppet eyes and make crafts based on the show. [137] The third event was the Noggin Auction, an online charity auction hosted on Noggin.com in November 2006. Viewers could bid on props from different Noggin shows, including hats and towels with Oobi on them. [138]
It was launched as a merge of two former teen-oriented programming blocks: TEENick on Nickelodeon and The N on Noggin. The channel still airs reruns of shows that originated on the TEENick block (such as iCarly), but as of the mid-2010s, all original productions from the Noggin block have been dropped.