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Alfred Fuller Howard Fuller Avard E. Fuller: Products: Branded and private label products for personal care, as well as for commercial and household cleaning [2]: Parent: Sara Lee (1968–1989); Privately held (1989–1994); CPAC Inc. (1994–2012); Victory Park Capital and David Sabin (2012–2017); Galaxy Brush (2018–)
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
Since 1995, Super-Pharm have sold products under their private label Life, and LifeStyle, both of which Shoppers Drug Mart also sells. This brand includes more than 400 different products from toiletries, to medicine, to food products. In 2007, the Life brand made up approximately 13% of their total sales.
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Consultants may also earn a 50% gross profit on products they sell at full retail price. There is no tracking by the company of actual sales. The quoted figure of US$1,057.14 per year (2015) for the average consultant derives from dividing the annual wholesale sales by Mary Kay Inc., by the number of Mary Kay consultants.
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