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The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
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Despite Australians using the term "chips" for crisps, Smith's called their product crisps until as late as 2003. They are now labelled as Smith's Chips. [ 26 ] As of 2010–2011, portions contained in "large" bags of Smith's Snackfood products have diminished, down from 200g to 175g (approximately equal to the previous 1975 large size of 6½oz).
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