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A bottle cap celebrating the 500th anniversary of the Reinheitsgebot. Löwenbräu beer has been served at every Oktoberfest in Munich since 1810. Because only beers that are brewed in Munich are permitted to be sold at Oktoberfest, Löwenbräu is one of six breweries represented, along with Augustinerbräu, Hofbräu, Hacker-Pschorr, Paulaner, and Spaten.
In the same year, this was joined by the Löwenbrauerei brewery. In 1924, the advertising slogan Lass Dir raten, trinke Spaten ("Let me suggest you to drink Spaten"), still in use to this day, was born. After two years, the Spatenbräu Hellbier, known as Vollmalz since 1941, came on the market.
As early as the 16th century, brewers in Bavaria collected the barrels of beer near the end of the brewing season and stock them in specially developed cellars for the summer. By the 18th century, brewers discovered they could make a greater profit if they opened their garden-topped cellars to the public and served the beer on site. [ 4 ]
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Due to longstanding pushback and controversial health studies surrounding the ingredient, many processed food manufacturers have already shifted away from using Red Dye No. 3, opting instead for ...