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Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. [1] [2] Probiotics are considered generally safe to consume, but may cause bacteria-host interactions and unwanted side effects in rare cases.
In 2003, the probiotics (also called functional foods) market was worth $9.9 billion. [25] These products are also heavily marketed and more expensive than non-probiotic dairy products. In 2009, in the United Kingdom, 60% of households regularly bought probiotic drinks. The market there is currently worth £164m per year. [5]
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Swanson Health Products carries more than 26,000 products, ranging from vitamins and supplements to "eco-friendly" home cleaning products. The company has more than 20 Swanson-branded lines that cover natural health products as well as some over-the-counter drugs and organic foods.
In the USA, Lowe's Home Improvement Warehouse is an example, as the company frequently states that it has the 'lowest' price stores, and that they will match their competitors. Best Buy has always been known for their price-matching guarantee as well. In the UK, Tesco has referred to "price-matching" in relation to Aldi's prices. [8] While a ...
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