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  2. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  3. International English Language Testing System - Wikipedia

    en.wikipedia.org/wiki/International_English...

    IELTS is one of the major English-language tests in the world. The IELTS test has two modules: Academic and General Training. IELTS One Skill Retake was introduced for computer-delivered tests in 2023, which allows a test taker to retake any one section (Listening, Reading, Writing and Speaking) of the test. [7]

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The plan is created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. An organization's marketing planning process is derived ...

  5. European Association for the Teaching of Academic Writing

    en.wikipedia.org/wiki/European_Association_for...

    The European Association for the Teaching of Academic Writing (EATAW) [1] is an academic association supporting scholarly activity in academic writing. [2] The association was first established in 1999 [3] with the first conference being held in 2001. [4] The Europe-wide association has two main activities: a bi-annual conference, and the ...

  6. Advertising Research Foundation - Wikipedia

    en.wikipedia.org/wiki/Advertising_Research...

    Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers , advertising agencies , research firms, media companies , educational institutions and international organizations.

  7. English as a second or foreign language - Wikipedia

    en.wikipedia.org/wiki/English_as_a_second_or...

    PTE Academic (Pearson Test of English Academic), a Pearson product, measures reading, writing, speaking and listening as well as grammar, oral fluency, pronunciation, spelling, vocabulary and written discourse. The test is computer-based and is designed to reflect international English for academic admission into any university requiring ...

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  9. Association of Writers & Writing Programs - Wikipedia

    en.wikipedia.org/wiki/Association_of_Writers...

    The new association sought to support the growing presence of literary writers in higher education. It accepted both institutional and individual members, and it aimed to persuade the academic community that the creation of literature had a place in the academy as important as the study of literature did.