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Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
Communication for social change. Communication for social change, referred to as communication for sustainable social change and development, involves the use of variety of communication techniques to address inefficient systems, processes, or modes of production within a specific location that has not incurred major technological advances.
Development Communication can be defined as a "dialogue-based process entailing the strategic application of communication approaches, methods and/or technologies for social change". This definition highlights the three important features of development communication – process, analytical activity based on dialogue, and aims to achieve change ...
Communication and leadership during change encompasses topics of communication (transmission of information) and leadership (influence or guidance) during change. [1] The goal of leader development is "the expansion of the person's capacity to be effective in leadership roles and processes". [1] The two central elements to this are leadership ...
The study of global communication is an interdisciplinary field focusing on global communication, or the ways that people connect, share, relate, and mobilize across geographic, political, economic, social, and cultural divides. Global communication implies a transfer of knowledge and ideas from centers of power to peripheries and the ...
The critical communicative methodology is based on the direct participation of people whose reality is being studied throughout the whole research process, so that research becomes the result of the plurality of voices (Gómez et al., 2006; Flecha & Gomez 2004). In other words, the subject of research is directly included in the research itself ...
Cultural competence. Cultural competence, also known as intercultural competence, is a range of cognitive, affective, behavioural, and linguistic skills that lead to effective and appropriate communication with people of other cultures. Intercultural or cross-cultural education are terms used for the training to achieve cultural competence.
The threat from social media has changed the ways parents need to protect their kids, experts say. And parents should talk about these online risks with their kids.