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A "legal opinion" or "closing opinion" is a type of professional opinion, usually contained in a formal legal-opinion letter, given by an attorney to a client or a third party. Most legal opinions are given in connection with business transactions. The opinion expresses the attorney's professional judgment regarding the legal aspect of the ...
A value judgment is a thought about something based on what it “ought” or “should” be given an opinion about what counts as “good” or “bad” — a contrast from a thought based on what the facts are. E.g. “The government should improve access to education” is a value judgment (that education is good). “People will buy less ...
Spiral of silence. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions. [1][2] Also known as the theory of public opinion, the spiral of silence theory claims ...
Confirmation bias (also confirmatory bias, myside bias, [ a ] or congeniality bias[ 2 ]) is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. [ 3 ] People display this bias when they select information that supports their views, ignoring contrary information ...
An expert witness is a witness, who by virtue of education, training, skill, or experience, is believed to have expertise and specialised knowledge in a particular subject beyond that of the average person, sufficient that others may officially and legally rely upon the witness's specialized (scientific, technical or other) opinion about an evidence or fact issue within the scope of his ...
Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. [1] Significant developers of the opinion leader concept have been Robert K. Merton, C. Wright Mills and Bernard Berelson. [2] This theory is one of several models that try to explain the diffusion of innovations, ideas, or ...
In social psychology, Social judgment theory (SJT) is a self-persuasion theory proposing that an individual's perception and evaluation of an idea is by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be ...
Sentiment analysis (also known as opinion mining or emotion AI) is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as ...