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  2. What is CX (Customer Experience)? | McKinsey - McKinsey & Company

    www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-cx

    CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and serving their needs.

  3. What Is Customer Experience (CX)? | IBM

    www.ibm.com/topics/customer-experience

    Customer experience, or CX, is a holistic account of customers’ perceptions that result from all their interactions with a business or brand, whether online or in store. Customer experience involves customer experience management (CXM).

  4. What Is Customer Experience (CX)? - Forbes

    www.forbes.com/advisor/business/customer-experience-cx

    Customer experience describes the overall interactions a customer has had with a brand right from the point of awareness to purchase to loyalty or churn. It addresses the user’s entire buyer...

  5. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1][2][3]

  6. What is Customer Experience & Why is It Important - Accenture

    www.accenture.com/us-en/insights/song/customer-experience-index

    Customer experience (CX) is broadly described as the perception a customer or a B2B company has of a brand. It is embedded into every interaction a customer has with a brand.

  7. What is customer experience (CX) and why is it important? -...

    www.techtarget.com/searchcustomerexperience/definition/customer-experience-CX

    Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's products and services. CX spans the lifetime of customers' relationships with a brand, starting before a purchase is made, continuing through active use and to renewal or repeat purchase.

  8. Customer experience (CX) : Definition and how to guide -...

    www.qualtrics.com/experience-management/customer/customer-experience

    What is customer experience? Customer Experience (CX) is the measurement of your customers’ perception of their experiences with your organization. It should reflect their expectations compared to your brand promise.

  9. What Is Customer Experience? The Ultimate Guide | Salesforce

    www.salesforce.com/blog/what-is-customer-experience

    Customer experience (CX) includes every interaction a customer has with your brand, from the first point of contact to ongoing support. It’s the overall perception a customer forms based on their interactions with your marketing, products, services, and the way your team handles their needs.

  10. What is customer experience (CX)? - Oracle

    www.oracle.com/cx/what-is-cx

    Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and everywhere in between. In large part, it’s the sum total of all interactions a customer has with your brand. Request a demo. Explore Oracle CX.

  11. Customer Experience 101: Everything You Need to Know About CX

    www.medallia.com/experience-101/customer-experience

    Customer experience, also known as CX for short, is customers’ perception of their experience with a brand or organization over time, which results from every interaction they have. Professionals throughout an organization should be familiar with customer experience’s definition.