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The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-ər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017. [2][3] The original InBev global brands are Budweiser, Corona and Stella Artois. Its international brands are Beck's, Hoegaarden and Leffe. The rest are categorized as local brands. Many other brands were gained as a result of the merger with SABMiller.
The upside for AB-InBev, though, is that it also owns Michelob Ultra, so even with Bud Light’s sales drop, it can still claim two of the three best-selling beer slots. This story was originally ...
Bud Light's sales are still pressured as the seemingly never-ending controversy surrounding the beer brand continues to brew. ... Michelob Ultra volumes fell by 2.9% and Busch Light declined by 7. ...
A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2][3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
bud light still reeling from ‘unforced error’ as modelo especial and michelob ultra both surpassed it President Trump famously raised his fist and yelled, "Fight!" to the crowd after surviving ...