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The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website ...
This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In ...
The Subservient Chicken was an advertising program starring a costume chicken character to promote Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website and multiple ...
In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. In 2004, Burger King introduced the TenderCrisp Bacon Cheddar ...
KFC's got some well-known branding, and the chain will do what it takes to protect it.
YouTube’s ad revenue, reported as part of parent Alphabet’s Q3 earnings, was up 12.2% year over year. Wall Street analysts had forecast YouTube advertising revenue coming in at $8.89 billion ...
YouTube, the internet’s biggest streaming video platform, delivered a healthy 13.8% increase in global ad revenue for the year-end 2024 quarter to surpass $10 billion for the first time. YouTube ...
They are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns. [13] In September 2008, the agency created a television spot for Microsoft featuring Jerry Seinfeld and Bill Gates [ 14 ] that received negative media attention.