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In 1948, the Talbots launched a direct mail business by distributing 3,000 fliers to names obtained from The New Yorker magazine. In 1973, they sold the company, consisting of a growing catalog enterprise and five stores, to General Mills. The chain was expanded along the U.S. east coast.
Nancy Talbot remained at Talbots as a vice president until her retirement in 1983. [1] By the time she retired, Talbots had grown to approximately 30 stores with a catalog circulation of more than 10 million copies per year. [1] As of 2009, Talbots had 586 locations and more than $1.5 billion in revenue. [1]
A third catalog title, Ecosong, was added in 1994 along with the Coldwater Creek Credit Card. [1] Between 1994 and 1996 the company invested heavily in information technology along with distribution and call center capacity. A new call center was opened in Coeur d'Alene, ID. In addition, the company's first retail store was opened in Sandpoint, ID.
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Prior to J.Jill, Lipsky had previously founded Jenifer House, a catalog fashion retailer. [2] In 2006, J.Jill was acquired by rival retailer The Talbots, Inc., ceasing to be a publicly traded company; Talbots topped Liz Claiborne in a "bidding war" for ownership of J. Jill, paying US$517 million for the brand. [4]
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