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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
A separate gift pack offered this truck with five cars. Another truck in the series was a Husky moving van with "Husky" molded and brightly lettered in red on the sides. The first models featured dark grey one-piece plastic wheels and chromed plastic bases. These cheaper bases made the models lighter and perhaps less durable than Matchbox cars. [3]
In either case the function was ultimately the same, to keep the exhaust and muffler heat away from the engine. The vertical heat shield seems to have been commonly utilized on the Royal Marines and N.A.T.O. versions of the Snow Trac, it may also have been used in civilian versions. The horizontal heat shield is the most commonly found on Snow ...
Tomy Co. of Japan was founded in 1924 by Eijira Tomiyama in Tokyo. [3] The company has produced a variety of toys, but in 1970 started production of the Tomica line of diecast vehicles as a result of the surge of interest in the global market in toy cars which was led mainly by Matchbox and Hot Wheels. [2]
A variety of cars were produced like a tiny VW Beetle and some sports and racing cars, often with tiny metal drivers. Some generic trucks appeared as well. One clever compact set was a car carrier with folding ramp and four cars. Another was a tall-nosed GM Motorama-style pickup carrying nine wooden 'beer' barrels.
Johnny Lightning introduced 11 cars and several hard plastic sets that year. Topper based all but one car, the Custom Turbine, on real cars of the period. Flexible plastic track was also sold, as well as accessories like a loop-the-loop and curved sections. In addition, Topper sold a Johnny Lightning helmet and carrying case.
During the 1960s Marx offered its Elegant Models, a collection of Matchbox-like 1930s to 1950s style race cars in red and yellow boxes. Also offered were airplanes, trucks, and, in the same series, metal animals boxed in a similar style. Some of the vehicles from this era were marketed under the Linemar or Collectoy names.
A matchbox is a container or case for matches, made of cardboard, thin wood, or metal, generally in the form of a box with a separate drawer sliding inside the cover. Matchboxes generally measure 5 x 3.5 x 1.5 cm, and commonly have coarse striking surfaces on the edges for lighting the matches.