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In the original Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the toy powered by a Duracell copper-top battery remains active. In Energizer's parody, the Energizer Bunny enters the screen midway through the ad, beating a huge bass drum and swinging a mallet over his head. [4]
The Puttermans were a family of plastic robots who outlasted others, thanks to their Duracell brand batteries (a playful reference to their deadpan 1970s ad campaign which featured head-to-head competition between toys). The campaign was made to combat the successful Energizer Bunny ad campaign.
Since 1988, the well-known Energizer Bunny has been featured in its television ads. The bunny was based on the similar Duracell Bunny. Initially, ads had the Energizer Bunny interrupting what seemed like other brands' commercials. [50] Later, the bunny would appear in competition with inferior rival battery Supervolt, which was based on Duracell.
WalletPop writer Zac Bissonnette tells us that the iconic Energizer Bunny is up for auction and expected to fetch at least $18,000. This has no doubt raised many questions, not only among possible ...
3-Tiered Pedestal Water Fountain and Bird Bath. Birds will have three different levels to choose from with this multi-tiered option from Alpine Corporation. That's good news for bird enthusiasts ...
Energizer's parody ad began much as Duracell's original 1973 ad did, except that midway through the discussion of which drumming rabbit would last longest, it was interrupted by the Energizer Bunny, a different pink rabbit wearing sunglasses, flip-flops, and beating a bass drum. [5] Energizer created a multi-year campaign around the Energizer ...