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Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
The Swiss Style (as a conditional continuation of International Typographic Style) was developed in Switzerland in the 1950s. [7] This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure.
Armin Hofmann (29 June 1920 [1] – 18 December 2020) was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. [2] [3] He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. [4]
A Swiss-style veterinary agreement has been one of the options mooted by some on the EU side as a solution to the protocol dispute, while in the years after the Brexit vote a deal inspired by the ...
A Swiss-style cheese made in Wisconsin, Browne describes this cheese as “booming with flavor.” It comes in three different age varieties, so take your pick, but keep in mind the flavor ...
In relation to the international graphics of the 1920s - 1930s, the term "International Typographic Style" is used. [39] In the 1950s - 1960s, such a phenomenon as "Swiss style" was formed in typography. [40] [41] By the twentieth century, computers turned typeface design into a rather simplified process.
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