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The Swiss style was used as the main tool in shaping the principles of corporate identity in various areas. Also, the Swiss style contributed to the development and spread of minimalism as a mass artistic doctrine. [39] It is believed that it was the Swiss style that formed the basis of the modern computer design system, in particular Flat Design.
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
In the design world, colors compete for ... This is the right color for a backdrop that complements your ever-evolving design style.” — Taniya ... Dunn Edwards' Swiss Coffee has been a ...
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education ...
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