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  2. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Marketing strategy includes every marketing activity that helps an organization target the market after conducting market research. [14] The go-to-market strategy usually develops during the introduction of new products or services. [citation needed] Marketing strategy covers: [15] the products or services of a business

  3. Value network - Wikipedia

    en.wikipedia.org/wiki/Value_network

    One example of a value network is that formed by social media users. The company provides a service, users contract with the company, and immediately have access to the value network of other customers. A less obvious example is a car insurance company. The Company provides insurance. Customers can travel and interact in various ways while ...

  4. Global delivery model - Wikipedia

    en.wikipedia.org/wiki/Global_delivery_model

    A few examples where global delivery model exists are illustrated below. There are several organizations who have discovered there is value in performing tasks at geographic locations that provide most cost efficiencies. As a result, processing employee claims, accounting receivables/payables, etc. follow a global delivery model.

  5. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    In 1736, Leonhard Euler created graph theory. [6] Graph theory paved the way for network models such as Barabási-Albert's scale-free networks, chance networks such as Paul Erdös and Alfréd Rényi, ErdÅ‘s–Rényi model, which applies to random graph theory, and Watts & Strogatz Small-world network, all of which can be adapted to be representative of strategies and or relationships in the ...

  6. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value system includes the value chains of a firm's supplier (and their suppliers all the way back), the firm itself, the firm distribution channels, and the firm's buyers (and presumably extended to the buyers of their products, and so on). Capturing the value generated along the chain is the new approach taken by many management strategists.

  7. Value network analysis - Wikipedia

    en.wikipedia.org/wiki/Value_network_analysis

    In contrast, value network analysis is one approach to assessing current and future capability for value creation and to describe and analyze a business model. [ 3 ] Advocates of VNA claim that strong value-creating relationships support successful business endeavors at the operational, tactical, and strategic levels.

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  9. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...