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Phrase completion scales – Respondents are asked to complete a phrase on an 11-point response scale in which 0 represents the absence of the theoretical construct and 10 represents the theorized maximum amount of the construct being measured. The same basic format is used for multiple questions.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
However, by convention Likert items tend to be assigned progressive positive integer values. Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14] Further, this progressive structure of the scale is such that each successive Likert item is treated as indicating a 'better' response than the preceding value.
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
The values scale outlined six major value types: theoretical (discovery of truth), economic (what is most useful), aesthetic (form, beauty, and harmony), social (seeking love of people), political (power), and religious (unity). Forty years after the study's publishing in 1960, it was the third most-cited non-projective personality measure. [4]
Social statistics is the use of statistical measurement systems to study human behavior in a social environment. This can be accomplished through polling a group of people, evaluating a subset of data obtained about a group of people, or by observation and statistical analysis of a set of data that relates to people and their behaviors.
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The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey (NRS) to classify readers, but have since been used by many other organisations for wider applications and have become a standard for market research. [ 1 ]