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Michael J. Roarty (August 24, 1928 – March 16, 2013) was an American marketing executive for the Anheuser-Busch brewing company. [1] He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising. [2]
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
Schmidt's re-released City Club beer as a strong beer with the new slogan "Tops in any Town". Schmidt's saw widespread success and continued to grow. This success brought attention to the Bremer family, leading to the kidnapping of Edward Bremer by the Barker-Karpis gang on January 16, 1934. He was released on February 7 of the same year after ...
Slogans are an essential part of any marketing or advertising campaign. Having a spokesman stand in front of a camera and talk about why a product tastes great is all well and good, but having an ...
Joseph Schlitz Brewing Company is an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States.Its namesake beer, Schlitz (/ ˈ ʃ l ɪ t s /), was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". [1]
Though there are more food brands these days than any person could possibly commit to memory, a few have been around for so long and are so iconic that we not only know them by name, but recognize ...
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Two famous Blatz/Milwaukee beer marketing slogans were "Blatz—Milwaukee's Finest Beer" and "Blatz—Milwaukee's Favorite Premium Beer". In later years, the brewery described its product as "Draft Brewed Blatz". The two most famous jingles were from the 1950s to early 1970s. One had the words "Kegs, Cans, or Bottles, all taste the same.