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William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]
Schmidt's re-released City Club beer as a strong beer with the new slogan "Tops in any Town". Schmidt's saw widespread success and continued to grow. This success brought attention to the Bremer family, leading to the kidnapping of Edward Bremer by the Barker-Karpis gang on January 16, 1934. He was released on February 7 of the same year after ...
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO 's successful pitch to secure the Guinness account in 1996. [ 1 ]
Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. [ 1 ] [ 2 ] The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times.
Michael J. Roarty (August 24, 1928 – March 16, 2013) was an American marketing executive for the Anheuser-Busch brewing company. [1] He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising. [2]
Though there are more food brands these days than any person could possibly commit to memory, a few have been around for so long and are so iconic that we not only know them by name, but recognize ...
Advertisements with the slogan "The best things come to those who wait" appeared in print, on billboards, on television and in cinemas throughout the early 1980s. The campaign was a popular and critical success, with a number of its print and television/cinema pieces garnering awards from the advertising community.
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