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In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture.
German sportswear giant Adidas is launching a brand campaign today called “Impossible Is Nothing” centered around 20 different film clips that feature a selection of sportspeople and ...
The series of inspirational films, featuring the likes of Beyoncé, football star Mo Salah and gamer Ninja and themed around sustainability, inclusivity and credibility, will include never-seen ...
Adidas is well known for playing the “celebrity” card in its marketing in China. It has previously worked with popular actors and singers as brand ambassadors, including Yang Mi, Dilraba and ...
Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes. [5] These strategies follow the traditional four "P"'s of general marketing: Product, Price, Promotion and Place. Another four "P"’s are added to sports marketing, relating to the fact sports are considered to be a service.
2012 Summer Olympics marketing was a long running campaign that began when London won its bid to host the games in 2005. Merchandise ... Sportscraft, Dunlop, Adidas