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In August 2016, Instagram stories, which is a part of the Facebook owned Instagram, was created and as of June 2017, had 250 million active users. Mark Zuckerberg states, "It is important to release products that people are familiar with, but (Facebook Stories) is going to have the first mainstream augmented reality platform."
In 2016, Facebook Research launched Project Atlas, offering some users between the ages of 13 and 35 up to $20 per month ($25.00 in 2023 dollars [31]) in exchange for their personal data, including their app usage, web browsing history, web search history, location history, personal messages, photos, videos, emails and Amazon order history.
2016: June 15: Product: Facebook introduces the secret Messenger soccer game, similar to the basketball game. [556] [557] 2016: June 29: Product (news feed) Facebook publishes its list of "News Feed Values" that will guide its decisions and algorithms for the news feed.
YouTube logo from August 2017 until February 5th, 2025. On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor. Wojcicki took on an advisory role for Google and parent company Alphabet. [98] Wojcicki died a year and a half later from non-small-cell lung cancer, on August 9, 2024. [99]
Community, officially known as Posts since January 2025, is a feature that added on September 13, 2016, YouTube launched a public beta of Community, a social media-based feature that allows users to post text, images (including GIFs), live videos and others in a separate "Community" tab on their channel. [86]
In March 2017, a story function was introduced in Facebook Messenger. [7] In February 2018, Google launched AMP Stories, bringing a story-style format to certain Google search results on mobile devices. [8] In August 2018, YouTube introduced a stories function that initially was limited to pictures, but was later expanded to support short video ...
On September 14, 2020, YouTube added the YouTube Shorts section to the website. [240] Since September 2020, YouTube blocks embedding of videos marked as "age-restricted", meaning deemed unsuitable for minors. Their preview thumbnails appear blurred in search results since October 2021. [241]
Except for YouTube, Meta's Facebook is by far the most used social media platform in the U.S. According to the Pew Research Center, about 68% of American adults use Facebook, a number that has largely held steady since 2016. Teenagers, however, have fled Facebook over the past decade, with just 32% reporting they used it in a 2024 survey.