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  2. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Die Rhetorik des Aristoteles und ihr Verhältnis zum historischen Kontext [Aristotle's rhetoric and its relationship to the historical context]. Historia Einzelschriften, vol. 261. Stuttgart: Steiner, ISBN 978-3-515-12564-2.

  3. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Some theorists hold that Lasswell's model is too simple to be called a model of communication and is better characterized as a questioning device. [10] Against this view, it has been argued that the model's simple presentation in terms of five questions is a convenient starting point but does not do justice to its theoretical complexity. [2]

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Ethos [5] (plural: ethea) is an appeal to the authority or credibility of the presenter. [6]: 41 It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject.

  5. Aristotle - Wikipedia

    en.wikipedia.org/wiki/Aristotle

    Aristotle [A] (Attic Greek: Ἀριστοτέλης, romanized: Aristotélēs; [B] 384–322 BC) was an Ancient Greek philosopher and polymath.His writings cover a broad range of subjects spanning the natural sciences, philosophy, linguistics, economics, politics, psychology, and the arts.

  6. Jessica Simpson Reveals Where Things Stand Today with Husband ...

    www.aol.com/jessica-simpson-reveals-where-things...

    Jessica Simpson’s first single, "Use My Heart Against Me," drops from her new EP: Nashville Canyon: Part 1 - this week — just a month after announcing the end of her 10-year marriage to Eric ...

  7. Three levels of leadership model - Wikipedia

    en.wikipedia.org/wiki/Three_levels_of_leadership...

    The model accepts the premise that the best leaders have something about them ("leadership presence") that causes followers to see them as credible, inspirational and trustworthy. However, it presupposes that "presence" is unique to each person and cannot be pinned down to a shortlist of common character traits (which seems to fit the evidence ...

  8. Bill Gates and 3 Other Business Owners Who Failed Before ...

    www.aol.com/bill-gates-3-other-business...

    The problem, according to co-owner Paul Allen, was Traf-O-Data’s business model and the fact that neither Gates, Allen nor Gilbert did any research on how to grow such a business.

  9. 'Black box' flight data recorder recovered in DC plane crash ...

    www.aol.com/live-updates-scores-feared-dead...

    Editor's note: This page reflects news of the plane crash near DC on Thursday, Jan. 30. For the latest updates on victim recovery efforts, please read USA TODAY's live coverage of the plane crash ...