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Berlo's model includes a detailed discussion of the four main components of communication and their different aspects. [141] [142] Berlo's model is a linear transmission model of communication. It was published by David Berlo in 1960 and was influenced by earlier models, such as the Shannon–Weaver model and Schramm's model.
Die Rhetorik des Aristoteles und ihr Verhältnis zum historischen Kontext [Aristotle's rhetoric and its relationship to the historical context]. Historia Einzelschriften, vol. 261. Stuttgart: Steiner, ISBN 978-3-515-12564-2.
The SMCR model influenced the development of later models, often in the form of extensions to it. Marshall McLuhan extended the SMCR model by including interpretation as one of the steps of the receiver. [4] Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication.
The four modes of persuasion are present in many more ways than most might think. They can be seen in advertisements on social media, on television, in flyers, and even on billboards on the side of the road. [9] This type of persuasion can be seen in a simple conversation with family members or friends.
Aristotle's Four Causes illustrated for a table: material (wood), formal (structure), efficient (carpentry), final (dining).. The four causes or four explanations are, in Aristotelian thought, categories of questions that explain "the why's" of something that exists or changes in nature.
Lasswell's model is also utilized in pedagogical settings to teach students the major elements of the communication process and as a starting point for developing hypotheses. Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication.
The Categories (Greek Κατηγορίαι Katēgoriai; Latin Categoriae or Praedicamenta) is a text from Aristotle's Organon that enumerates all the possible kinds of things that can be the subject or the predicate of a proposition.
Praxis is the process by which a theory, lesson, or skill is enacted, embodied, realized, applied, or put into practice."Praxis" may also refer to the act of engaging, applying, exercising, realizing, or practising ideas.