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Die Rhetorik des Aristoteles und ihr Verhältnis zum historischen Kontext [Aristotle's rhetoric and its relationship to the historical context]. Historia Einzelschriften, vol. 261. Stuttgart: Steiner, ISBN 978-3-515-12564-2.
Berlo's model includes a detailed discussion of the four main components of communication and their different aspects. [141] [142] Berlo's model is a linear transmission model of communication. It was published by David Berlo in 1960 and was influenced by earlier models, such as the Shannon–Weaver model and Schramm's model.
The SMCR model influenced the development of later models, often in the form of extensions to it. Marshall McLuhan extended the SMCR model by including interpretation as one of the steps of the receiver. [4] Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication.
The four modes of persuasion are present in many more ways than most might think. They can be seen in advertisements on social media, on television, in flyers, and even on billboards on the side of the road. [9] This type of persuasion can be seen in a simple conversation with family members or friends.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Lasswell's model is also utilized in pedagogical settings to teach students the major elements of the communication process and as a starting point for developing hypotheses. Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication.
The people with most access to media, and having a more literate understanding of media content, explain and diffuse the content to others. [5] Based on the two-step flow hypothesis, the term "personal influence" came to illustrate the process intervening between the media's direct message and the audience's reaction to that message.
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.