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In certain cases, YouTube will pay creators a percentage of the advertising revenue for advertisements that are placed within and before or after videos. The approximate share of advertising revenue paid to the creators of monetized videos is reported to be 55%; in 2013, the average creator's income was estimated to be $7.60 per thousand views. [2]
In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion. [309] In 2013, it nearly doubled and estimated to hit $5.6 billion according to e-Marketer, [309] [310] while others estimated $4.7 billion. [309] The vast majority of videos on YouTube are free to view and supported by advertising. [64]
A content creator's RPM rate refers to how much they get paid per 1,000 views on the platform. Discover how much you can earn per view from YouTube. A content creator's RPM rate refers to how much ...
For Q4, YouTube’s ad revenue was $9.20 billion, up 15.5% year over year and in line with Wall Street expectations; that does not include subscription revenue. Overall, Alphabet beat expectations ...
Reportedly, insiders say that YouTube's payment to channels ranges from $0.25 to $5 per thousand views; separately, influencers with at least 100,000 subscribers can receive $12,500 for a sponsored commercial post. [151] A 2019 study found that only 11.6% of videos receive 1,000 views, and 0.77% reach 100,000 views. [152]
They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). [2] In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.
In May 2011, YouTube reported on the company blog that the site was receiving more than three billion views per day, and that 48 hours of footage are uploaded every minute. [110] Later, in January 2012, YouTube stated that the figure had increased to four billion videos streamed per day and sixty hours .
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.