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Love a Burger, Love a McDonald's (1981) It's a Good Time for the Great Taste (1984–1988) The good time, great taste of McDonald's (1988–1992) Grab the Moment (early 1990s) It's gonna be a lovely day (1994–2000, breakfast weekdays) It's gonna be a great weekend (1994–2000, breakfast weekends) It's Mac Time (late 1990s)
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with ...
Outreach from political campaigns. Meanwhile, the McDonald's outreach from Harris and the focus on her time as an employee is clearly a bid to connect her with voters who know the chain well. It's ...
McDonald's have been discreet about the cost of the promotion, saying only it was the most expensive promotion in the franchise's history to date. [5] Marketing experts estimate it in the millions of dollars, especially since the chain normally makes a generous profit on each of the Big Macs it was now handing out for free. [1] [3]
For years, McDonald’s was known as the place for burgers, fries and shakes. Today, the ever-expanding menu includes hundreds of options with featured favorites including the Big Mac, Spicy ...
Mac Tonight was a character used in marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano -playing, the character played the song "Mack the Knife", which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones and voiced by ...
Originally appearing in McDonald's marketing materials from the late 1980s through the early 1990s, CosMc was described in a vintage McDonald's manual as "a six-armed Outer Space alien, who's part ...