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The product was created in the 1970s by George Boudreaux of Covington, Louisiana, while he was working as an intern pharmacist. [2] He continued to work on the formula after becoming a licensed pharmacist and sold it at his pharmacy, later naming it "Boudreaux's Butt Paste" after a physician told him a story about a patient who had referred to the product as such.
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]