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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
In the simple (short, or 8-color) test, as published in 1969, [3] a subject is presented with 8 cards, each containing a color. The colors include 4 "basic" (blue, yellow, red, green) and "auxiliary" (violet, brown, grey, and black) colors. The subject is instructed to select the color that they "like best" or "feel the most sympathy" toward ...
Max Lüscher (9 September 1923 – 2 February 2017 [1]) was a Swiss psychotherapist known for inventing the Lüscher color test, a tool for measuring an individual's psychophysical state based on their color preferences. Besides research, teaching and practicing psychotherapy in Basel, Lüscher worked for international companies, amongst other ...
Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1]
Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans. It was published in German in 1810 and in English in 1840. [1] The book contains detailed descriptions of phenomena such as coloured shadows, refraction, and chromatic aberration.
Avicenna (980–1037), seeing color as of vital importance both in diagnosis and in treatment, discussed chromotherapy in The Canon of Medicine. He wrote that "color is an observable symptom of disease" and also developed a chart that related color to the temperature and physical condition of the body. His view was that red moved the blood ...
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]
Believing that philosophical puzzles about colour can only be resolved through attention to the language games involved, Wittgenstein considers Goethe's propositions in the Theory of Colours, and the observations of Philipp Otto Runge in an attempt to clarify the use of language about colour. [2]