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  2. Gillette Mach3 - Wikipedia

    en.wikipedia.org/wiki/Gillette_Mach3

    Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]

  3. Gillette - Wikipedia

    en.wikipedia.org/wiki/Gillette

    Gillette Sensor debuted in 1990, [99] and was designed by Dieter Rams. [100] It was the first razor to have spring-loaded blades. Gillette claimed the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave. [101]

  4. Wikipedia : Featured picture candidates/Gillette Mach3

    en.wikipedia.org/.../Gillette_Mach3

    Original – A Gillette Mach3 razor, named for the three blades in its cartridge. Reason High quality shot. Pin sharp and very detailed. Articles in which this image appears Gillette Mach3, razor FP category for this image Wikipedia:Featured pictures/Culture, entertainment, and lifestyle/Culture and lifestyle Creator

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  7. Safety razor - Wikipedia

    en.wikipedia.org/wiki/Safety_razor

    With manufacturers frequently updating their shaving systems, consumers can become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market ...