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Love Cosmetics. Love Cosmetics (1969–1980) was introduced by Menley & James Laboratories on March 1, 1969. [1] By the summer of 1970, the company was marketing and promoting Fresh Lemon bath products and cosmetics. Advertising was coordinated by the Wells, Rich, Greene advertising agency. Their advertising budget surpassed $7 million.
Western cosmetics in the 1970s reflected the multiple roles ascribed to the modern woman. [1] For the first time since 1900, make-up was chosen situationally, rather than in response to monolithic trends. [1] The era's two primary visions were the feminist -influenced daytime "natural look" and the sexualized evening aesthetic presented by ...
The company developed Lanolin Creme Shampoo, one of the country's first detergent-based shampoos, in the mid-1930s. The popularity of the shampoo, available only in beauty salons, prompted the company to follow it up with Suave Hairdressing in 1937. The demand for the hair tonic became so great that the company began manufacturing small retail ...
1970s in fashion. Appearance. In 1971 hotpants and bell-bottomed trousers were popular fashion trends. Diane von Fürstenberg 's wrap dress, designed in the 1970s. Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now" [ 1 ] due to overproduction flooding the market with ...
Sunsilk began its first television advertising in 1955 with a campaign that focused on specific hair "issues". In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, "The Girl with the Sun in Her Hair", which became so popular that it was subsequently released as a pop single.
In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd.