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2. Price intelligence - Wikipedia

   en.wikipedia.org/wiki/Price_intelligence

   Price Intelligence (or Competitive Price Monitoring) refers to the awareness of market-level pricing intricacies and the impact on business, typically using modern data mining techniques. It is differentiated from other pricing models by the extent and accuracy of the competitive pricing analysis. [ 1 ]

3. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   There are four common pricing models used in the online performance advertising market. CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that ...

4. Price optimization - Wikipedia

   en.wikipedia.org/wiki/Price_optimization

   Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).

5. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...

6. Amazon is already disrupting the streaming advertising ... - AOL

   www.aol.com/finance/amazon-already-disrupting...

   Ad buyers have paid Amazon a reported cost per thousand, or CPM rate, between $30 and $35. The low price has forced competitors to follow suit. The low price has forced competitors to follow suit.

7. Dynamic pricing - Wikipedia

   en.wikipedia.org/wiki/Dynamic_pricing

   Cost-plus pricing is the most basic method of pricing. A store will simply charge consumers the cost required to produce a product plus a predetermined amount of profit. Cost-plus pricing is simple to execute, but it only considers internal information when setting the price and does not factor in external influencers like market reactions, the weather, or changes in consumer va