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  2. ‘70s Makeup Looks That Are Trending Right Now—and How to ...

    www.aol.com/70s-makeup-looks-trending-now...

    Simply take your favorite shade of shadow—be sure to use a vibrant, pigmented color like Morphe’s Ready In 5 Eyeshadow Palette ($4) to really achieve that ‘70s style—and swipe it across ...

  3. The Best Gifts For Wives That Show You Really Thought ... - AOL

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    Icy Nude Eyeshadow Palette. Several of us at WH are obsessed with all the it-launches in beauty, and this eyeshadow palette is a new favorite for Wohlner. “I love these icy shades for the winter ...

  4. 15 Must-Have Makeup Products in TikTok Star Alix Earle’s ...

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    Alix’s go-to move is applying white eyeliner in the water line of your lower lashes to instantly brighten your eyes! This NYX drugstore eyeliner is long-lasting and smudge-proof.

  5. Western cosmetics in the 1970s - Wikipedia

    en.wikipedia.org/wiki/Western_cosmetics_in_the_1970s

    The cosmetics industry, faced with increasing mainstream rejection of sexual objectification, began to market make-up as "natural" or "invisible". [3] A 1970 ad for Moon Drops "Demi-Makeup" read, "People will think it's your own fresh, flawless skin. (Let them.)" [3] Fragrances were also marketed to the "new woman". [3]

  6. Eye shadow - Wikipedia

    en.wikipedia.org/wiki/Eye_shadow

    An eye shadow palette with a wide variety of neutral and vibrant colors A mainly purple eye shadow look, with a brown shade blended in on the top.. Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1]

  7. Way Bandy - Wikipedia

    en.wikipedia.org/wiki/Way_Bandy

    Way Bandy (August 9, 1941 [1] – August 13, 1986) was an American make-up artist. During the 1970s, Bandy became one of the most well known and highest paid make-up artists in the fashion industry. [2] Photographer and frequent collaborator Francesco Scavullo called Bandy "one of the great makeup artists of our time." [3]