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As CEO of Adidas, Louis-Dreyfus quadrupled revenue to €5.84 billion ($7.5 billion) from 1993 through 2000. [33] In 2000, he announced he would resign the following year, due to illness. In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes.
Robert Louis-Dreyfus was born in Paris, the son of Jean and Jeanne Madeline (née Depierre) Louis-Dreyfus. [1] [2] His father was Jewish and his mother Roman Catholic. [3]He was a great-grandson of Léopold Louis-Dreyfus, founder of the Louis-Dreyfus Group, which had begun buying and selling wheat in the Alsace region a century earlier, and rapidly diversified into shipping, oil and other ...
Pierre Louis-Dreyfus (1908–2011), French Resistance fighter and CEO of the Louis Dreyfus Group Robert Louis-Dreyfus (1946–2009), French/Swiss billionaire and CEO of Adidas Corporations
Louis Dreyfus Company B.V. (LDC) is a French merchant firm that is involved in agriculture, food processing, international shipping, and finance.The company owns and manages hedge funds, ocean vessels, develops and operates telecommunications infrastructures, and it is also involved in real estate development, management and ownership. [1]
The West German team defeated the favorites, Hungary, and won its first World Cup. As a result, Adidas received positive international coverage. Adidas was able to get a hold in the international shoe market and grow faster and become bigger than Puma. [7] [8] In the 1970 World Cup, Puma won the business battle. [3]
Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s . [ 1 ]
In 2019, Adidas worked with Tommey Walker to release another Detroit inspired version of the sneaker dubbed celebrating the Detroit holiday, "313 Day" which is the area code for the city. The collaboration not only included a new design of the Top Ten but also special clothing as well.
After a long time of financial troubles and scandals, the company was relaunched in 2005 by Robert Louis-Dreyfus (coincidentally the former CEO of Adidas), through a Swiss investment company, Airesis. It was relocated on its original home in 2010, refurbishing the original factory in Romilly-sur-Seine, with production now centralised in France.