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The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a five-point Likert scale. [11] Likert scales may be subject to distortion from several ...
The usual measures of willingness to recommend involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to indicate how willing they are to make a recommendation (of a brand, service, etc.) to others. Their willingness is generally measured on a five-point scale.
Likert scale – Respondents are asked to indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point response scale (not to be confused with a Likert scale). The same format is used for multiple questions. It is the combination of these questions that forms the Likert scale.
Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...
The ICS consists of eight 7-point Likert scale items which assess intragroup conflict. This scale has been applied in a number of contexts including decision making groups [11] and groups in the moving industry. [12] Furthermore, this scale has high construct and predictive validity. [13]
SDO has been measured by a series of scales that have been refined over time, all of which contain a balance of pro- and contra-trait statements or phrases. A 7-point Likert scale is used for each item; participants rate their agreement or disagreement with the statements from 1 (strongly disagree) to 7 (strongly agree). Most of the research ...
The SSQ respondents use a 6 -point Likert scale to indicate their degree of satisfaction with the support from the above people ranging from "1 - very dissatisfied" to "6 - very satisfied". [ 2 ] The Social Support Questionnaire has multiple short forms such as the SSQ3 and the SSQ6.
Phrase completion scales are a type of psychometric scale used in questionnaires. Developed in response to the problems associated with Likert scales , phrase completions are concise, unidimensional measures that tap ordinal level data in a manner that approximates interval level data.