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The This Girl Can campaign was developed by Sport England to promote sport amongst women. The first TV ad was aired on 12 January 2015. The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan.
Critically acclaimed, the spot received numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America. In retrospect, the new ad campaign marked the beginning of Apple's re-emergence as a marketing powerhouse.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]
Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.
Since women were responsible for most household purchasing done, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product.
Environmentalist Ellen Swallow Richards was the first woman admitted to the Massachusetts Institute of Technology, an impressive feat in and of itself.What's even more admirable was her work in science, a field in which women faced many obstacles, as well as the time she spent getting her Ph.D. in chemistry from MIT– well, almost.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
A look back at the most memorable photos from 2023, chosen by TIME's photo editors. ... he still attempted to create the most effective image. “I wanted to get a closer view of the lava-flow ...