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Calm was founded on May 4, 2012, by Michael Acton Smith and Alex Tew. [7] Tamara Levitt became the Head of Mindfulness in November 2014 and is one of the app's primary narrators. [8] The company generated $22 million in revenue in 2017 and reached an annual revenue run rate of $75 million. [9] As of 2017, Calm had raised $1.5M in angel investments.
She has held the title of Head of Mindfulness at the app since November 2014 [5] [11] and has undisclosed equity in the company. [8] [5] As the Head of Mindfulness, Levitt leads the creative development of content on Calm. "The Daily Calm" is the app's most popular feature, which Levitt writes and then records her narration in a studio in ...
Alex Tew (born 1984) is a British entrepreneur and the co-founder of the meditation app Calm. He is known for The Million Dollar Homepage in 2005, at the age of 21, which earned him more than $1 million in five months. [1]
The AI-generated “It’s a Wonderful Sleep Story,” which Calm bills as “a heartwarming new holiday tale,” premieres exclusively on the app Dec. 5. It will be available to subscribers of ...
The Calm app bought some prime advertising space on election night. It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence."
Meditation app Calm's brilliant and hilarious marketing campaign that saw it sponsoring CNN's coverage of the 2020 U.S. presidential election results this week seems to have paid off for the business.