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  2. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    When the price elasticity of demand is unit (or unitary) elastic (E d = −1), the percentage change in quantity demanded is equal to that in price, so a change in price will not affect total revenue. When the price elasticity of demand is relatively elastic (−∞ < E d < −1), the percentage change in quantity demanded is greater than that ...

  3. Van Westendorp's Price Sensitivity Meter - Wikipedia

    en.wikipedia.org/wiki/Van_Westendorp's_Price...

    Price Sensitivity Meter (van Westendorp) The Price Sensitivity Meter (PSM) is a market technique for determining consumer price preferences. It was introduced in 1976 by Dutch economist Peter van Westendorp. The technique has been used by a wide variety of researchers in the market research industry. It historically has been promoted by many ...

  4. Gabor–Granger method - Wikipedia

    en.wikipedia.org/wiki/Gabor–Granger_method

    The Gabor–Granger method is a method to determine the price for a new product or service. It was developed in the 1960s by Clive Granger and André Gabor. It is a variant of monadic price testing. To use the Gabor-Granger method in a survey, one must find the highest price that respondents are willing to pay.

  5. How These Companies Profit From Varying Customer Price ... - AOL

    www.aol.com/2014/02/10/how-these-companies...

    Price-sensitive customers do a lot of price comparison, drive hard bargains, and impact the profitability of retailers negatively. Companies like Libbey , How These Companies Profit From Varying ...

  6. Duration (finance) - Wikipedia

    en.wikipedia.org/wiki/Duration_(finance)

    (Price sensitivity with respect to yields can also be measured in absolute (dollar or euro, etc.) terms, and the absolute sensitivity is often referred to as dollar (euro) duration, DV01, BPV, or delta (δ or Δ) risk). The concept of modified duration can be applied to interest-rate-sensitive instruments with non-fixed cash flows and can thus ...

  7. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    Formula for cross-price elasticity. Cross-price elasticity of demand (or cross elasticity of demand) measures the sensitivity between the quantity demanded in one good when there is a change in the price of another good. [17] As a common elasticity, it follows a similar formula to price elasticity of demand.

  8. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    The price elasticity of demand is a measure of the sensitivity of the quantity variable, Q, to changes in the price variable, P. Its value answers the question of how much the quantity will change in percentage terms after a 1% change in the price. This is thus important in determining how revenue will change.

  9. Demand - Wikipedia

    en.wikipedia.org/wiki/Demand

    The price elasticity of demand is a measure of the sensitivity of the quantity variable, Q, to changes in the price variable, P. It shows the percent by which the quantity demanded will change as a result of a given percentage change in the price. Thus, a demand elasticity of -2 says that the quantity demanded will fall 2% if the price rises 1%.