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Les Besser (born 1936 [1]) is an American electronics engineer, an expert in microwave technology. He is the founder (1973) of Compact Software, the first commercially successful microwave computer-aided design (CAD) company, which commercialize his program COMPACT (Computerized Optimization of Microwave Passive and Active CircuiTs).
Small appliances in a kitchen: a food processor, a waffle iron, a coffee maker, and an electric kettle Glowing filaments of a modern 2-slice toaster. A small domestic appliance, also known as a small electric appliance or minor appliance or simply a small appliance, small domestic or small electric, [1] is a portable or semi-portable machine, generally used on table-tops, counter-tops or other ...
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
Due to their expense microwave ovens were initially used in institutional kitchens, but by 1986 roughly 25% of households in the U.S. owned one. Microwave heating became widely used as an industrial process in industries such as plastics fabrication, and as a medical therapy to kill cancer cells in microwave hyperthermy.
In 1993, Galanz trial-produced 10,000 microwave ovens. In 1995, Galanz ranked first in the Chinese microwave oven market with a market share of 25.1%. In 1998, Galanz became the world's largest microwave oven manufacturer with 40% global market share. In 1999, Galanz's production and sales exceeded 6 million units.
The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.